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The Thimbles Summary
Crush It!
The book in one sentence
The internet lets almost anyone turn a genuine passion into a personal brand and a living, provided they create honest content consistently and work harder than seems reasonable.
Who it's for
People with a deep interest they’d love to make a living from, small business owners wondering whether social media is worth the effort, and anyone building a personal brand from scratch.
The big idea
Gary Vaynerchuk grew up working in his family’s New Jersey wine and liquor shop and helped turn it into a much larger business, partly by launching an online store and, in 2006, a daily video show about wine. That show, made cheaply and in his own loud, unpolished style, built him a large following and a reputation well beyond the wine trade. Crush It! is his short, high-energy argument that the same path is open to anyone: pick what you love, build your brand around it online, and let opportunities come to you.
The full summary continues with the five ideas worth keeping, three things to try this week, the 5-minute deep dive and our full verdict, as a PDF to keep.
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