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The Thimbles Summary
The Power of Habit
The book in one sentence
Much of what we do each day runs on autopilot, and once you understand the simple loop behind a habit you can change it, in yourself, in a company and even in a society.
Who it's for
Anyone trying to break a bad habit or build a good one, managers who want to shift how a team behaves, and marketers curious about why customers do what they do.
The big idea
Duhigg, an investigative journalist at the New York Times, draws on neuroscience and psychology research to show that a large share of our daily behaviour is not decided afresh each time. The brain saves effort by turning repeated sequences into automatic routines. Each habit follows the same three-part loop, and every loop is driven by a craving. Understand the loop and the craving, and the habit becomes something you can work on rather than something that simply happens to you.
The full summary continues with the five ideas worth keeping, three things to try this week, the 5-minute deep dive and our full verdict, as a PDF to keep.
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